Grand Oral LLCER : Communication politique et soft power

You are preparing your Grand Oral project regarding political communication in the $20^{th}$ and $21^{st}$ centuries. Write a formal introduction for your presentation (target: $150-200$ words). Your response must include: 1) A compelling hook using the concept of 'soft power'. 2) A clear problem statement (problématique) focusing on the shift from traditional rhetoric to digital influence. 3) A clear announcement of your two-part plan. Maintain a formal academic tone suitable for an examination jury.